Why the name "Cuttlebag"? Because cuttlefish are awesome! Sometimes they are called "the chameleons of the sea" for their ability to rapidly change colors, patterns and even textures. Our bags share similar characteristics - the magnetic fasteners make it easy to swap the panels to completely change the look of your bag. And did we mention the addictive snapping sound that our panels make when they attach to our bags? Try it out for yourself & happy snapping!